This book is a rarity. A self-development type book with real business conclusions. Wide-ranging trend analysis coupled with detailed guidance about what to do.
The book assumes that our brains work with two hemispheres the rhythmic right and the logical left. Pink ‘s central premise is that the good old jobs of the past engineers, doctors, accountants depended on ‘left brain dominance ‘. But the jobs of the future designers, inventors, entrepreneurs require advanced left-brain thinking styles.The ‘old ‘ left is sequential, specialising in text and details. The ‘new ‘ right is simultaneous, specialising in context and big pictures. What ‘s made the right ( R-directed thinking ) so right-on is the three A ‘s: Abundance, Asia, and Automation (otherwise known as affluence, globalisation and technology). L-directed thinking means less in a world where we demand beauty as well as function, in which we can out-source number-crunching, or mechanical minds can ‘do ‘ our logic for us. Pink call this the high concept, high touch age, where creators and empathisers are where the money is.
In the second half of his book, Pink introduces his ‘six senses ‘, or those R-directed abilities that enable people to prosper in the Conceptual Age. These are: Design, Story, Symphony (synthesis), Empathy, Play, and Meaning. He contrasts these with their old, L-directed counterparts: function, argument, analysis, detached logic, seriousness, and material accumulation.
As this book combines so much that I like trend analysis, applied psychology, a gripping read it ‘s hard for me not to rave about it.Plus it ‘s a real boost for those of us in business who have arts degrees (the ones we always classified to ourselves as ‘interesting but useless ‘) to learn that we can put our knowledge to some use after all. How? All that ‘s needed is a little left-brain thinking
Finally, just for a little fun, take a test to see if you are right or left brain-orientated.