5 Ways to Set Out Your Manifesto on LinkedIn

Gordon Brown has this week pledged to spread excellence. And, many Northern Ireland politicians are spreading promises of excellence via Twitter. We shall see. But just think, are you spreading your excellence across the web too? Here are five ways you can use LinkedIn to Set Out Your Manifesto, just like the big boys and girls. Except, they’re not using LinkedIn. Continue reading “5 Ways to Set Out Your Manifesto on LinkedIn”

Questions I Get Asked About Getting Business Through Twitter

People are asking me the following questions – an awful lot – so I thought I’d write a blog post to redirect everyone to, when these issues come up again. This blog post is directed at new Twitter users who are tweeting about their occupation or business.

How do I get more followers on Twitter?

  1. You must tweet. If you don’t tweet, people won’t know you exist nor what you do. Don’t expect people to approach you in Twitter. It won’t happen. And, when you click to follow people, some people will be put off if there are months between tweets.
  2. You must interact with others, as described below, under What should I tweet about? Continue reading “Questions I Get Asked About Getting Business Through Twitter”

How to Avoid a Dull Twitter Profile

A caveat before I begin. So the haters can go elsewhere. I’m addressing people who use Twitter to help raise their profile, and connect with professionals.

Never Have a Blank Avatar

The blank avatar space is filled with a Twitter bird or an egg shape. Neither adds anything to your profile.

  • Add the profile picture you use elsewhere online. This helps people recognise you at conferences, networks, and meetings. It helps break the ice at such gatherings. People can easily approach you with, “Dawn? I recognise you from Twitter.”
  • Alternatively, use a logo. However, people prefer to see a face, as it helps connect the words you tweet with the personality followers will eventually get to know.

Add a URL

If you do not enter a URL in the requested space, those you follow have no way of telling who or what you are.

  • Those who forget names easily may not follow back, or block you.
  • The URL is a clue to how you may have already met in person, or demonstrate a shared interest. This will encourage followers, and is more likely to result in replies to any messages you send.

Complete the Profile

Avoid crypric fragments, that are likely to make sense only to you and a few in the know. This, combined with a missing URL makes you look flaky, weird, or just plain frightening.

  • Instead add a brief list of your main professional roles.
  • Alternatively, add a brief list of interests, skills, or specialisms.

Either tactic will help potential followers determine if you will have anything of interest to say, and encourage the right people to your profile.


Recently, I’ve used JustUnfollow to pare back my Following list. I’m also pretty particular about who follows me. Once a week or fortnight, I peruse the list of recent Followers, and remove anyone who doesn’t abide by the advice I supply above. I’m not interested in engaging with those with no name or interests.

  • Surprisingly, I found that many Followers had a dull Twitter profile. They were mostly removed.
  • A sub-set had an interesting profile, but simply did not tweet. They’re taking up space on my list, so they were removed. First, those who’d not tweeted for 6 months, then those who’d not tweeted for 3.
  • A smaller subset again have a really interesting profile, tweet seldom, but when they do, it’s not about their craft. They’re slowly being removed too.

I like to know who I’m tweeting with. And what they do for a living. And where they’re from. I like to find out more about them, from an online profile, a blog, or a website.

If you don’t supply these basic details, you limiting the amount of people who will follow back, and you limiting the meaningful exchanges you can have online.

What are your thougths?

The Big List is Coming!


The Big List is a collection of useful web tools and resources, particularly for those who’re adopting social media tools for business, but feel like they may just have walked into a maze! It will contain short descriptions of each tool and suggestions of how it might be used, to help you negotiate your way through. It has been promised for some time, and is finally almost ready…

Continue reading “The Big List is Coming!”

Twitter Goes to Church

Christ Pantocrator - Chora, Istanbul

I’ve been approached by a Northern Ireland church to give some advice on whether and how they should start using social media as part of their efforts to reach out to the local communities and update members and attendees on new online resources. Following a little poking around, asking those already using Twitter, Facebook and the like for their advice, this is what I have concluded as a starting point for discussion. Continue reading “Twitter Goes to Church”

Marketing Your Business with Social Media

Just a quick announcement of two similar events coming up in Carrickfergus and Magherafelt in December, entitled Marketing Your Business with Social Media. Both are free, and open to businesses in the relevant council areas.

This session is for anyone who wants to gain a quick-fire overview of what social media is. It is most suitable for absolute beginners, and only a basic working knowledge of the world wide web is assumed. Continue reading “Marketing Your Business with Social Media”

‘Marketing Your Tourism Business With Social Media’ Event


I’ve been asked to run an information session for local business people from the hospitality industry at Groarty House B&B, Londonderry. It is open to all.

This information session will introduce you to the concept of social media and how it can be used to promote (yourself and) your organisation. There will be a swift, jargon-free run-through of what is available (most of it free). Continue reading “‘Marketing Your Tourism Business With Social Media’ Event”