How to Write Customer Personas

Customer Personas are funny things. Like lots of professional documentation, and immediately filed under Forgotten. If imprecise or dated, they can restrict and mislead your people, everyone from PR, marketing, website developers, copywriters. What is a […]


8 Essential Online Resources for Technical Writers

Here are my top resources for those of you making a living out of technical writing. Some are also of use to anyone who writes in any style for a living. First though… What Is a […]


The True Cost of Training

Training is like an iceberg. Only one-tenth of the volume of an iceberg appears visible above the water. So it is with a training event. The actual bit that people see, the training day itself, is […]


The 8 Worst Written Business Phrases of All Time

This is a unprovoked and no-mercy-spared attack on the perceived right of ordinarily sane, everyday individuals (such as middle managers and project co-ordinators) to morph into corporate executives with a mouth full of marble-shaped glass paperweights […]


Bungle and Zippy Were Right

This week, a friendly colleague sent me links to what he thought might be two new competitors for us. I admit it’s been some time since I did any market research on what the competitors are […]


Apostrophe Atrophy

It can make a grown man cower in his Calvin Kleins. It can make a grown woman shiver in her Manolo Blahniks. Yet, it’s no bigger than a pinhead. What am I talking about? The apostrophe. […]


A Dangerous Happiness

For believe me: the secret for harvesting from existence the greatest fruitfulness and the greatest enjoyment is to live dangerously! Build your cities on the slopes of Vesuvius! Send your ships into uncharted seas! Friedrich Nietzsche, […]


Contract Technical Writers versus Employed Technical Writers

You’ve posted an advertisement for a full-time technical writer. The financial advantages seem to make sense. Why hire a contract technical writer at hundreds of pound per day when you can employ a technical writer for […]


Northern Ireland Twitter Hours

There are a huge number of business-focused Twitter hours in Northern Ireland. Briefly, a Twitter hour is an online networking session organised at a specific time. Organisers post to get things going sometimes there is a […]


Women’s Business Networks in Northern Ireland

Having heard about women’s networks in NI and looked up a few online, I soon began to feel a little confused (like some others I spoke to), due to the similarities in names. Below, I have […]


Beyond the Glass Ceiling (Women’s Event)

There are many business workshops and training events that are designed for businesswomen. Have you noticed how they tend to cover the same sort of themes? Conflict management skills for women. Assertive communication skills for women. […]


How to Work with a Technical Writer

Having worked as a Technical Writer both for an employer and as a contract consultant for more years than not, I have a thing or two to say. 😉 What to Look For Select someone with […]

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