As business people, we’re all used to reviews, testimonials and are aware of their power when displayed online or in print media. We proudly display them on our LinkedIn profiles, our website widgets, inside the cover of our books. However, how should we respond when someone posts a negative comment?
There ‘s an interesting article on the BBC website about whether students should think like customers. The thrust is that it might be dangerous because it forces cash-strapped academics to demean themselves by marketing their courses. The pain, the pain
As a training consultant and business owner, I ‘m used to making the link between customers and learners. For me, they are one and the same. When I say that I treat the learners in our workshops as ‘customers ‘, I am stating the facts. This is not to denigrate; it is to describe.
I suppose it counts as controversial in some circles, but I ‘m glad about the new link between universities and business, and the new perspective of a university as a business. Why? Continue reading “Learners or Customers?”
Today competition for customers is fierce and customer power is on the increase.But what are customers to you? Information to be managed?Or people to be engaged?
There are two answers. The old one is called Customer Relationship Management (CRM). CRM is a process by which companies capture, store and analyze information relating to all parties in any business transaction – vendor, partner, and internal customer.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.