Is the glass half empty of half full? Is the current recession an opportunity or a catastrophe? Depends on your perspective. And for those with an optimistic spirit, the Recession sparks new business ideas. What do Disney, McDonalds, Burger King, Procter and Gamble, Johnson and Johnson, and Microsoft have in common?
They all started during a recession or depression, that’s what!
No state handouts needed. No government intervention. No union whinging. Just an entrepreneurial mindset and a good idea.
According to business sources,
“The recession is causing a spike in interest in setting up small businesses. Newly jobless people, flush with redundancy money, are flooding to workshops on how to do it.”
Hold on. Isn’t getting made redundant a bad thing? Doesn’t it leave you on the heap, bereft of self-esteem and with a pointless future? Depends on what sort of person you are. Here’s what you need (according to the article).
Catherine’s story is a lesson to the enthusiastic people at the workshop in Stratford. But so is her passion for the business: the walls are covered with fairies and princesses which she painted herself, there are shelves of Glitterbugz beauty products which she makes the labels for, and she ends the interview to start a face-painting session with 15 kids who have arrived for a sixth birthday party. She says she works 70 to 80-hour weeks. “I’m very lucky to do something I love doing,” she says. “The recession won’t last forever. I’m not an economist, but things will get better.”
Enthusiasm. Passion. Hard work. Optimism.
To which I would also add self-reliance, or what psychologists now call self-efficacy. The more I think about it, the more I’m persuaded that these qualities are the heart of the entrepreneurial adventure.
Money is its gravy, not its meat.