How to Avoid a Dull Twitter Profile

A caveat before I begin. So the haters can go elsewhere. I’m addressing people who use Twitter to help raise their profile, and connect with professionals.

Never Have a Blank Avatar

The blank avatar space is filled with a Twitter bird or an egg shape. Neither adds anything to your profile.

  • Add the profile picture you use elsewhere online. This helps people recognise you at conferences, networks, and meetings. It helps break the ice at such gatherings. People can easily approach you with, “Dawn? I recognise you from Twitter.”
  • Alternatively, use a logo. However, people prefer to see a face, as it helps connect the words you tweet with the personality followers will eventually get to know.

Add a URL

If you do not enter a URL in the requested space, those you follow have no way of telling who or what you are.

  • Those who forget names easily may not follow back, or block you.
  • The URL is a clue to how you may have already met in person, or demonstrate a shared interest. This will encourage followers, and is more likely to result in replies to any messages you send.

Complete the Profile

Avoid crypric fragments, that are likely to make sense only to you and a few in the know. This, combined with a missing URL makes you look flaky, weird, or just plain frightening.

  • Instead add a brief list of your main professional roles.
  • Alternatively, add a brief list of interests, skills, or specialisms.

Either tactic will help potential followers determine if you will have anything of interest to say, and encourage the right people to your profile.


Recently, I’ve used JustUnfollow to pare back my Following list. I’m also pretty particular about who follows me. Once a week or fortnight, I peruse the list of recent Followers, and remove anyone who doesn’t abide by the advice I supply above. I’m not interested in engaging with those with no name or interests.

  • Surprisingly, I found that many Followers had a dull Twitter profile. They were mostly removed.
  • A sub-set had an interesting profile, but simply did not tweet. They’re taking up space on my list, so they were removed. First, those who’d not tweeted for 6 months, then those who’d not tweeted for 3.
  • A smaller subset again have a really interesting profile, tweet seldom, but when they do, it’s not about their craft. They’re slowly being removed too.

I like to know who I’m tweeting with. And what they do for a living. And where they’re from. I like to find out more about them, from an online profile, a blog, or a website.

If you don’t supply these basic details, you limiting the amount of people who will follow back, and you limiting the meaningful exchanges you can have online.

What are your thougths?