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Does your mind go blank when you start planning your next series of blog post titles? And, what makes your audience come back?

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Have you asked someone to work for free? Or, have you been asked to do this? This blog sets out why we don’t.

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On page SEO jargon can be confusing. Here are some basic terms copywriters should learn before beginning to optimise content.

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A positive thinking filter can help discipline your thoughts to be less negative, backward and passive. Read more to find out how.

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This blog post examines two positive ways small business owners and self-employed people can build mental health and resilience.

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Should you ever use jargon in your copywriting? Or, does it have a valid place in certain domains and industries?

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Did you know that writing in plain English is a defined skill with tactics, rules and guidelines? It’s not as intuitive as you’d think.

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Business clichés and how they deaden your written content. We explain what to do instead when you’re tempted to use a cliché.

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Technical writers specialise in a type of business writing that differs from all others. How? Information architecture. We’ll explain…

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What is technical writing? This blog post explains its defining characteristics, for anyone looking for a technical writing partner.

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Do psychopaths kill productivity? Kevin Dutton – researcher in the Department of Experiment Psychology at Oxford, England and author of The Wisdom of Psychopaths – identified that those with a psychopathic personality are overrepresented among CEOs, […]

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This is a series of productivity hacks for lazy people, helping them harness their laziness in order to become more productive.

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