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Buyer Personas Template – Creating Empathic Customer Profiles

A buyer personas template can help you create empathic customer profiles that can be used to drive all aspects of your marketing and promotions. The best feedback we’ve received from clients is when they ask if […]

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Before we answer, ‘What is a buyer’s persona?’, we need to acknowledge the most basic feature about buyers. Buyers are people, just like you and me. But sometimes this obvious fact gets lost in the hoard […]

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A late payment or an outright non-payment is the stuff of nightmares for businesses everywhere. It’s worse than having no orders or bookings, because you’ve already expended goods, resources and time on the work, meaning you’re […]

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The Prompt Payment Act and its equivalents are popping up all the time, because business owners and those who advocate for them are tired of late and non-payers. Since celebrating 16 years in business just this […]

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Product features and benefits have an annoying habit of blending into one another. Learn how to understand the difference.

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Not all clients are the right fit for you. But, do you know the warning signs that signal caution, danger or peril – before it’s too late?

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75% of people never scroll past the first page of the SERPs. What can you do to immediately improve your SERP ranking?

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It seems like a simple task – learning the technology. But, productive meetings need careful planning and zero pesky distractions.

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Are you a manager or team leader dealing with challenges caused by distributed teams? Learn how to motivate remote employees.

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Does your mind go blank when you start planning your next series of blog post titles? And, what makes your audience come back?

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Have you asked someone to work for free? Or, have you been asked to do this? This blog sets out why we don’t.

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On page SEO jargon can be confusing. Here are some basic terms copywriters should learn before beginning to optimise content.

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Who doesn’t want content that continues to attract traffic and get more views? This blog post explains how to write evergreen content.

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