Posts by: Allen Baird PhD

Allen Baird PhD, https://sensei.ie

Allen is a trainer, writer and speaker from Northern Ireland. Professional influences? The work of Martin Seligman and Mihaly Csikszentmihalyi. Personal influences? Joseph Campbell and Nietzsche. Favourite business type books? Anything by Daniel Pink or Robert Greene. Major dislikes? Name dropping.

How to Motivate Remote Employees

Are you a manager or team leader dealing with challenges caused by distributed teams? Learn how to motivate remote employees.

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On Page SEO: A Glossary of Jargon

On page SEO jargon can be confusing. Here are some basic terms copywriters should learn before beginning to optimise content.

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How to Write Evergreen Content

Who doesn’t want content that continues to attract traffic and get more views? This blog post explains how to write evergreen content.

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Small Business & Big Mental Health

This blog post examines two positive ways small business owners and self-employed people can build mental health and resilience.

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When to Use Jargon in Copywriting

Should you ever use jargon in your copywriting? Or, does it have a valid place in certain domains and industries?

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Business Clichés to Avoid – Let’s Circle Back

Business clichés and how they deaden your written content. We explain what to do instead when you’re tempted to use a cliché.

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Why You Need to Hire a Tech Writer

Technical writers specialise in a type of business writing that differs from all others. How? Information architecture. We’ll explain…

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Productivity Hacks for Lazy Bludgers

This is a series of productivity hacks for lazy people, helping them harness their laziness in order to become more productive.

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How to Repurpose a Video as a Blog Post

Learn how to repurpose a video as a blog post, to maximise the exposure to your great content.

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Why is Emotional Intelligence Important in Project Management?

Project management is the process by which teams are led to achieve goals within certain constraints. The details of the project goal are called its scope or specification (‘spec’). The main constrains of the project in […]

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What is Asynchronous Working?

Asynchronous working is where teamwork and communication do not occur at the same time.

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14 Blogs on Business Writing

Did you know that although today is World Book Day, its proper name is World Book and Copyright Day? We recently gathered together 14 blog posts on assertive communication that we’ve written over the years. This […]

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