Blog post topics ideas are hard to generate. Even if you have a marketing strategy and a list of themes to write about, if you post regularly, you’re going to have to invent tons of topics, headings and angles with those themes.
This blog post will help kickstart your blog post planning all year long.
Think of all the webinars, conferences, seminars or talks you attend – or run – during the year. They can all be crafted into blog post topics.
- Blog about an upcoming webinar or event you’re running – 2-3 weeks out on the blog and six weeks out for promotion elsewhere
- Report on your recently finished event – the next day where possible
- If you’ve attended a webinar or conference, note down your brief thoughts on speakers and learning points during the day and blog them later – beneficial for you, them and the organisers
- If you’re planning to speak at an event, share your thougths and brief plans on your topic without giving too much away
- Once your event is over, either report on it yourself or ask a trusted attendee to do so
Show the Inner Workings
This is your storytelling element of your marketing strategy. Share what happens on a random day at the workshop, office, factory, assembly line or home office.
- A Day in the Life of a [Insert Job Title]
- Welcome Our New Sales Manager
- Interview an experienced, long-standing (happy!) team member focusing on one key aspect of their job
- Talk to the CEO or MD about their motivations, approach to management or career trajectory
- Have coffee with the newest hire and find out what they’ve learned so far
- Combine a video and blog showing the conceptualisation, design, development, manufacturing, packaging or delivery of your product
Topical Blog Post Ideas
Subscribe to a few newsletters or feeds that supply you with a constantly refreshed series of news items related to your industry.
- Write a post reacting to news or legislation that affects your field or industry
- Write a post about something that has happened outside your industry that no-one else seems to have noticed will affect it from the inside
- If your product or service is cyclical, write a post related to the time of year – for accountants, it could be a fun rant coming up to accounts submission deadlines
Real Stories from Your Clients
Involve your clients in to gain a new readership to your blog.
- Demonstrate how one client has used your product in a less traditional way – bonus PR and links for them too
- Show a creative way a client has been able reuse or recycle your product once it’s outlasted its usefulness
- Share a post outlining how a client was struggling with something and your product or service helped them solve it
- If your clients have really big news (regardless of their size or importance in their industry) share it, e.g. awards, benchmarks, releases, achievements
Think of all the products and services you use during the year. People do lots of online research before purchasing. This can also bring a broader audience to your blog.
- Assign a few enthusiastic readers the job of reading and reviewing a book that’s relevant to any workplace, such as management or teamwork
- Ask one of the team to curate a monster list of useful online resources for their job role over a three-month period and write it up with a line on why each is useful
- Review other products and services that would compliment yours and show how they could assist your target audience
Don’t do what everyone else is doing!
- 9 Ways [Your Favourite Band] Inspires Me to be a Better [job title] (example: 4 Daft Punk-Inspired Ways to Instantly Improve Your Business Writing)
- Pitch a guest blog on a much more well trafficked website
- Write a post themed on one of your favourite books (example: How to Confidently Run Meetings Without the Creeping Ennui)
- Write a post highlighting those areas in which you are quicker, faster, stronger than your competitors – keeping it in the positive and without resorting to insults or leaving yourself open to charges of false claims or libel
- Contact a well known influencer (e.g. sportsperson) who uses your product and ask them to write a guest blog post
- Alternatively, ask an influencer if you can write a guest blog post on their website – remember to ask for a link back
Testimonials & Case Studies
People researching your product or service will check out your website before they buy. They may not check your social media. So, make the website a solid piece of collateral.
- Ask a trusted client to write a blog post review of your product or service
- Write a case study with a client showing how they’ve overcome a unique challenge using your product or service and the favourable, life-changing, cost reductions or other profitable outcomes – including a testimonial quote
- If you’re brave enough, write a case study showing how a client used your product or service, had a bad experience, complained and inspired you to charge the entire direction of your business or product/service design
- Simply share a great testimonial you received via LinkedIn or Google
- Share a short blog post with embedded tweet or other positive or amusing feedback you received – even negative feedback can gain views if you show how the feedback redirected the course of design and that you’ve since permanently solved the problem
Show the humorous side of your team.
- Pick a well known or funny character in a book or movie and show how he’d have solved the problems your clients face, contrasted with your (better) solutions
- Share a silly meme or cartoon instead of writing a full blog post, giving full credit to the artist
- Write a parody blog post for April Fools’ Day, sharing a new, spurious service or ridiculous product line – glass nails, chocolate teapots and the like 😉
- Depending on your brand’s tone of voice, choose a relevant but controversial topic and address it – not necessarily coming down on one side, unless you want to
- Blog a fun quiz or poll
Useful blog posts will be bookmarked and shared. Make your sure customers’ first point of call is your website.
- Dig through your support requests or FAQs and write a regular series of blog post topics to answer them, helping build up a bank of useful links for sharing with new enquirers
- Compose a practical how-to guide on how to use tricky features of the product e.g. timing program on the oven
- Write an exhaustive guide on a topic of interest to your audience
- Think of challenges your clients have that are related to the product or service your provide and write a post about how to tackle them – showing insight into their more general pain posts
- If you travel nationally or internationally a lot for work, show your hacks and tips for others doing the same
- Write a fact v fiction, truth v error or myth v reality blog post
Inspire Your Audience
Be positive. No-one wants to read the heavy stuff all the time. Celebrate the sunshine in your week! Show your clients you care by celebrating along with them too.
- Celebrate the milestones, show the progress of your company (or a team member gaining a new certification or award)
- Write a post illustrating how to get started in key roles [your industry], listing the knowledge, skills and experience interested parties should gain to help them secure a role
- Ask someone from your senior management team to blog showing their knowledge of the challenges faced by others in the same industry and related ones, full of solidarity and energy
- Write a post similar to 2, above, but this time from the point of view of one of your industry verticals (e.g. international hauliers) or audience types (e.g. parents or journalists)
- If your team is involved in charity work, write up all their contributions to the local community and help highlight the work of the charity or not-for-profit at the same time
Blog Post Topics – What Do You Think?
If you have any recommendations on blog post categories to add to this list, let us know in a comment. And, if you’d like to read about how to get more eyes on your newly crafted blog posts, read On Page SEO Jargon Explained.
Photo by David Maunsell on Unsplash